In recent years, consumers are increasingly interested in leading healthier lifestyles, and as a result, there is a growing demand for high-quality fitness facilities that offer a wide range of activities and classes. In relation to that, there has been a significant rise in the popularity of activewear, with more and more people choosing to wear comfortable and stylish workout clothes even when they are not working out. This trend has led to the expansion of activewear brands, which are now not only selling workout clothes but also opening their own boutique gyms. The idea behind these boutique gyms is to create a fitness community that is centered around the brand and its values.
These standalone gyms typically offer a range of classes, from yoga and Pilates to high-intensity interval training (HIIT) and boxing, and are designed to appeal to the brand’s target market. In addition to offering traditional gym equipment and classes, these fashion activewear brands are also incorporating elements of mindfulness and wellness into their fitness spaces. For example, some gyms may offer meditation classes, yoga, or other relaxation activities.
To start off, we have the athleisure brand Alo Yoga who rose to popularity for its yoga clothing that people can wear both in the studio and on the streets. Alo Yoga banked on the opportunity and has recently expanded its offerings to include the Alo Wellness Club. The Alo Wellness Club is designed to provide a comprehensive wellness experience for its members. This membership-based club offers a range of classes, events, and other wellness-related services to its members. Members can attend unlimited classes at any of the Alo Yoga studios, which are located in several cities across the United States. In addition to classes, they also offer a range of other services to its members like workshops on topics like nutrition and self-care, as well as events like sound baths and guided meditations. Members also have access to exclusive discounts on Alo Yoga products, as well as other wellness-related products and services. By offering a range of classes, events, and other services, Alo Yoga is providing its customers with a comprehensive wellness experience that goes beyond just workout clothes to fostering a sense of community among its members where they can come together to prioritize their health and well-being.
“…providing a comprehensive wellness experience that goes beyond just workout clothes to fostering a sense of community […] where they can come together to prioritize their health and well-being”
Another popular activewear brand, Lululemon, has opened a number of boutique gyms under the brand name “Sweatlife.” The Sweatlife gyms offer a range of classes, from yoga and meditation to strength and conditioning, and are designed to create a sense of community around the brand. Sweatlife gyms are designed to cater to a wide range of fitness levels and preferences. Classes are led by experienced instructors and are available in a variety of formats, from high-intensity interval training (HIIT) to restorative yoga. Members can choose from a range of membership options, including unlimited class packages and drop-in rates. One more unique aspect of Sweatlife is its focus on creating a holistic wellness experience for its members. In addition to fitness classes, the gyms also offer workshops on topics like nutrition, mindfulness, and self-care.
Nike, the leading global athletic brand, naturally followed suit. “Nike Training Club (NTC) is a gym that provides a range of fitness classes, including strength training, HIIT, boxing, yoga, and more. The gym offers personalized workout plans and nutrition guidance, making it a comprehensive fitness experience. NTC is focused on creating a community of fitness enthusiasts. The gym offers exclusive events and gatherings, where members can connect and share their fitness journey with like-minded individuals. The NTC app also allows members to connect with other users from around the world, providing a platform for sharing workout tips and motivating each other. NTC is also committed to innovation and technology, with a range of cutting-edge fitness equipment and tools available to members. For example, the gym has a high-tech performance tracking system that allows members to monitor their progress and set new goals. The gym also offers virtual training sessions, allowing members to workout from anywhere, at any time.
Some more of the well-known activewear brands include Adidas and Reebok who established their own standalone gyms as well. Adidas has opened a number of standalone gyms under the brand name “Adidas Training Center” that offers a wide range of classes, from yoga, Pilates, to functional training and dance classes; while Reebok launched “Reebok CrossFit” which specializes on CrossFit classes.
There are several benefits to activewear brands opening their own boutique gyms. For one, it allows them to create a deeper connection with their customers, who are likely to be loyal fans of the brand’s workout clothes. It also allows them to expand their revenue streams beyond just clothing sales. Additionally, these boutique gyms provide a unique branding opportunity, as they allow the brand to create an immersive fitness experience that is aligned with their values and messaging. By offering classes that are designed to complement their workout clothes, these brands can create a cohesive brand identity that extends beyond just their products.
Ultimately, it is observed that fitness is everywhere and is continuing to be a popular trend in the coming years. We can see that many industries are hopping on the bandwagon to capitalize on this trend.
Fitness-related goods and services are in high demand across a wide range of sectors, including fashion, healthcare, education, business, and hospitality. Among all, the real estate and hotel industries are among the most active in the fitness sector. These industries have recognized the importance of fitness and wellness to their customers and tenants, and are investing in fitness amenities to stay competitive in the market. This trend is likely to continue as more and more people prioritize fitness and wellness in their daily lives. However, it is important to note that building and maintaining a fitness center requires a significant investment of time and money. Regular maintenance is crucial to ensure the safety and functionality of the equipment, and it is also important to hire trained professionals to oversee the operation of the center.
Whether you work in the fashion, real estate, or hospitality sectors, and are concerned about how to construct your own fitness center, Premier Fitness Service will handle it for you. We are a full-service fitness company that assists in space design, product application, holistic management, marketing production, and sales support. We provide a distinctive strategy and solution to consultations to help clients better grasp their vision and make it a reality so that their organization can be further improved. With Premier Fitness Service, you are guaranteed a fitness amenity, which is one of the most valued assets today, that is of the highest caliber.