Over the past few decades, the fitness industry has experienced an unprecedented rise in popularity.
According to an online statistics, market research and business intelligence portal “Statista”, the global fitness industry generated $96.7 billion in 2022.
And if research is to be believed, it’s going to grow another $35.2 or so by 2028, bringing the total to $131.9 billion. (Tagliaferro, L., 2023, Future Fit)1 Additionally, the health and fitness industry is a major driver of global economic activity as it was observed to have directly added upwards of $100 billion to the economy, supports 10s of millions of jobs, and significantly improves overall health and wellness. (Smith, S., 2022, IHRSA.org)2
One of the main reasons for the growth of the fitness industry is the increased awareness of the importance of leading a healthy lifestyle. According to the World Health Organization, 2.8 million people die each year as a result of being overweight or obese. (2021, WHO)3 With the rise of obesity and other lifestyle-related diseases, people have become more conscious of their health, and fitness has become an integral part of their daily routine.
The fitness industry has not only impacted the lives of individuals but also has created a ripple effect in other industries as well. In particular, having a fitness amenity has now become an advantage for other industries and properties. Amenities have a profound effect on the value of a building, and new unique experiences make a lasting impression for consumers, employees, hotel guests, and residents, as stated by Graham Lochridge Post in a source from Nelson Worldwide4 For example, hotels, residential complexes, and office buildings with fitness amenities have become more attractive to potential customers, tenants, and employees.
Hotels have been quick to recognize the benefits of having a fitness amenity. With more people now prioritizing their health, having a gym or fitness center in a hotel has become a crucial factor for many travelers when deciding where to stay. Hotels with fitness amenities are often able to charge a premium for their rooms, as guests are willing to pay more for the convenience of being able to work out without leaving the property.
Moreover, hotels that offer fitness amenities often have a competitive edge over their counterparts that do not, as they are able to provide a more comprehensive and well-rounded experience for their guests. Additionally, by partnering with local fitness studios or instructors, hotels can provide guests with a range of fitness options that cater to different preferences and needs.
Office buildings have also started to recognize the importance of having a fitness amenity. With more employers prioritizing the health and wellness of their employees, providing on-site fitness facilities has become an attractive perk for job seekers. It’s no longer enough to offer a good salary and benefits package – employees are looking for employers who value their well-being and offer opportunities to stay fit and healthy. Studies have shown that employees who exercise regularly are more productive, have higher job satisfaction, and are less likely to take sick days.
This is why having a fitness amenity in an office building can be a significant advantage for employers. Not only does it encourage employees to stay active, but it also helps them to build a sense of community and camaraderie with their colleagues.
Residential complexes are another industry that has been impacted by the rise of the fitness industry. With more people prioritizing their health and wellness, having a fitness amenity in a residential complex has become a must-have feature. Especially as people choose to live in urban areas where space is at a premium, and not everyone has access to a gym or a fitness center nearby. Residents are often willing to pay more for an apartment that comes equipped with a gym or fitness center, as they are able to save time and money by not having to go to a separate gym.
In addition, having a fitness amenity in a residential complex promotes a sense of community and encourages residents to live a healthy lifestyle. For developers, including a fitness amenity in their building has become a key selling point. Providing an on-site fitness facility is a way for residential properties to differentiate themselves from the competition and attract health-conscious renters.
The rise of the fitness industry has had a profound impact on other industries and properties. Providing a fitness amenity is now seen as a competitive advantage, and it’s no longer enough to simply offer basic amenities. (Morch, A., 2019, AreMorch)5 Consumers are looking for businesses that prioritize health and wellness, and having a fitness amenity is one way to demonstrate that commitment. As the demand for fitness facilities continues to grow, we can expect to see more industries and properties offering on-site fitness amenities to stay ahead of the competition.
We at Premier Fitness Service have always understood the value that fitness can bring. We believe incorporating fitness in your companies’ operations can help you stand out from the competition, raise market value, and boost profits. It is advised that properties make an investment in a high-quality fitness center to stay competitive.
We know the trouble that planning will cause so we are here to help you out by providing a holistic, innovative solution to your fitness space. Starting over a free consultation, we offer personalized solutions for our clients to ensure that we deliver a comprehensive presentation to address their space. We can then proceed with space design, equipment delivery and installation orientation, and a marketing and sales plan. To get started, visit our website clearlypremier.com to transform your business.
1Tagliaferro, Luca. “Why is the fitness industry worth £90 Billion and is about to skyrocket to £115B.” Future Fit, https://www.futurefit.co.uk/blog/fitness-industry-worth/. Accessed 16 March 2023.
2Sami, Smith, and International Health, Racquet & Sportsclub Association. “2022 IHRSA Global Report Recognizes Fitness Industry….” IHRSA, 9 August 2022, https://www.ihrsa.org/improve-your-club/2022-ihrsa-global-report-recognizes-fitness-industry-resilience/. Accessed 17 March 2023.
3World Health Organization. “Obesity.” World Health Organization (WHO), 9 June 2021, https://www.who.int/news-room/facts-in-pictures/detail/6-facts-on-obesity. Accessed 17 March 2023.
4Graham Lochridge Post. “The Amenity Effect: How to Create a Thriving Mixed-Use Destination – NELSON Worldwide.” Nelson Worldwide, https://www.nelsonworldwide.com/the-amenity-effect-how-to-create-a-thriving-mixed-use-destination/. Accessed 17 March 2023.
5Morch, Are. “How Hotel Fitness Centers Could Be Used to Attract Guests.” Are Morch, 16 October 2019, https://aremorch.com/how-hotel-fitness-centers-could-be-used-to-attract-guests/. Accessed 17 March 2023.