The fitness industry is a rapidly growing market, with an increasing number of people looking to improve their physical health and overall well-being. According to a recent report by the International Health, Racquet & Sportsclub Association (IHRSA), the global health and fitness industry is worth $94 billion, with the United States accounting for $30 billion of that total. With increasing awareness about the importance of a healthy lifestyle, more and more people are investing in fitness products and services. Additionally, technological advancements in the field, such as wearable fitness trackers, virtual fitness classes, and home workout equipment, have also helped to drive growth in the industry.
“According to a recent report by the International Health, Racquet & Sportsclub Association (IHRSA), the global health and fitness industry is worth $94 billion, with the United States accounting for $30 billion of that total”
Rise of Boutique Fitness Studios
What are some of the notable trends that we’ll see in 2023? One of the most significant trends in the fitness industry is the rise of boutique fitness studios. These small, specialized gyms are becoming increasingly popular, with the number of boutique fitness studios in the US increasing by over 30% from 2015 to 2022. Hotels, universities, and even smaller residential areas are now opting to have more fitness locations for their communities. This trend is driven by consumers looking for a more personalized and immersive fitness experience, as well as the convenience of smaller, more community-focused gyms.
Prevalence of Personal Gyms
The pandemic has heightened awareness of health and hygiene, leading many people to opt for home gyms over public gym facilities. Aside from that, the rise of home gyms can be attributed to several factors – convenience, cost-effectiveness, personalization, and increased focus on wellness. With home gyms, people can exercise at their own pace and on their own schedule, without having to travel to a separate gym location. Also with a personal gym, people can create a space that meets their specific fitness needs and goals.
Popularity of Wearable Technology
Another trend in the fitness industry is the growing popularity of wearable technology. Fitness trackers and smartwatches, such as the Fitbit and the Apple Watch, are becoming increasingly popular among consumers, with over 80 million units expected to be sold in 2021. This trend is driven by the convenience and motivation provided by these devices, as well as the ability to track and analyze fitness data.
Use of Online Fitness
Online fitness is also on the rise, with many people turning to online personal training and streaming workout classes. The COVID-19 pandemic has accelerated this trend as many gyms and fitness studios were closed or limited capacity, and people were looking for alternative ways to work out.
In terms of demographics, the fitness industry is heavily skewed towards younger generations, with millennials and Gen Z making up the majority of gym-goers. However, the industry is also seeing a growing number of older adults participating in fitness, driven in part by the growing awareness of the importance of physical activity for maintaining health and preventing chronic diseases.
Overall, the fitness industry is a rapidly growing and dynamic market, with new trends and innovations emerging all the time. It continues to grow, driven by the increasing awareness of the importance of physical activity for maintaining health and well-being, the emergence of new technologies and the desire for personalization and community. It is important to stay informed of the latest trends and data in order to continue to provide the best service to consumers and stay ahead of the competition.
Aside from the growing market, the situation post-COVID has also affected it greatly. More and more people are leaning into a personal workout space or a fitness center in a smaller community, be it in their apartment or their own homes. Due to this, new technologies and online fitness are getting widespread. We’ll see a rise in demand for home gyms, hotel gyms and generally, community gyms in consequence. There will be an opportunity for property owners to utilize their own space to build fitness centers and further grow their clientele. By building or renovating their fitness center, properties will see a jump in sales and revenue. Fitness management services will then be a necessity as more property owners use health and wellness as a marketing initiative.
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